The real estate industry still depends on old methods of spreadsheets and phone calls, which ultimately slow down deals, push up costs, and frustrate renters. The unnecessary manual work creates leaks in net operating income (NOI) for property owners and real estate companies.
PropTech, that is, AI, IoT, and cloud platforms all rolled into one, is already a $40 billion market in 2025, and expects to surpass $100 billion by 2032. If real estate professionals just stick to "the old way," they'll simply watch competitors automate energy spend, predict maintenance issues, and close deals while they are still drafting basic letters of intent.
This guide spotlights 25 PropTech solutions that deliver real profit and loss (P&L) impact today. You will see how forward-leaning property managers and real estate investors use technology not as a shiny add-on, but as a true margin engine. Let's unpack what works and how you can apply it.Â
Key Takeaways
- PropTech transforms the real estate industry: it automates tasks, uses data better, and improves how properties run. The market for PropTech solutions is set to top $100 billion by 2032.
- Key PropTech areas streamline real estate operations: digital finance, automated property management, targeted marketing, AI for operations, blockchain transactions, construction tech, and sustainability tools.
- Custom PropTech offers tailored solutions that fit exact workflows, seamlessly integrate with existing systems, and give full data control. This means better cost effectiveness, strong data security, and unique competitive differentiation.
- Inoxoft team builds these custom PropTech solutions: we offer portfolio-grade architecture, fast 90-day prototypes, API-first integration, compliance, and unified data analytics.
Why PropTech Solutions Drive Real Estate Competitiveness
Property technology (PropTech) helps the real estate industry operate smarter: automate tasks, make better use of data, and improve how properties are managed. If you’re in real estate, owning property, or managing it, PropTech solutions are just what you need to keep up, stay competitive, and run operations.
Although the U.S. accounts for a substantial share (27–40%) of the global PropTech market, the Asia-Pacific region is experiencing the fastest expansion, with over 20.5% annual growth. That’s mainly due to advancements in digital infrastructure and a rising demand for sustainable urban solutions. All this growth just means better results for real estate professionals.
Ways property technology improves real estate
- Digital transactions & eSigning: Digital contracts, the current standard, allow for quicker, remote deal closures with a 38.5% annual growth.
- Targeted real estate advertising: The big real estate ad market uses hyperlocal and behavioral targeting to precisely reach potential clients.
- Automated property management: Automating maintenance requests, rent collection, and tenant screening largely removes the need for human action, which helps the market segment exceed $52 billion by 2032.
- Fractional ownership & crowdinvesting: These models allow more people to enter real estate investments, thus making property access scalable for smaller real estate investors; projected to reach $870 billion by 2027.
- Smart home integration: Over 52% of US households actively use at least one smart home device in 2024, which just adds to the appeal of residential proptech.
- Virtual Tours & Digital Staging: To sell quicker and get more people to look at property listings on the web you have VR and AI-powered staging that let you show properties better online.
- AI for Operations: Artificial intelligence platforms foresee maintenance needs, set flexible rent prices, and run automated systems for huge numbers of properties – everything for lower expenses and sharper decision-making.
- Blockchain for transactions: This tech provides a way to make real estate transactions safe. It creates records impossible to alter and helps simplify how people invest in property between different countries.
- Construction & lease tech: These tools help manage real estate projects and automate leases, starting from initial planning to when a property is ready for use.
- Sustainability & ESG dashboards: For commercial owners to hit their environmental, social, and governance (ESG) targets. It supports rule adherence, draws in tenants and real estate investors who seek green properties, and serves as key aids for energy efficiency and smart building certifications.
Learn more about how these advancements can directly impact your real estate investments and property management processes. Reach out to discuss a path forward.
Top PropTech Solutions for Property Professionals
Not all platforms that claim to “digitize real estate” deliver real results. Here, we present 25 proven PropTech solutions that demonstrate how they solve core industry problems.
For those who manage a portfolio, seek to scale operations, or wish to improve tenant experience, these examples offer a direct look at effective methods, real estate market trends, and why smart property technology adoption is essential in 2025.
PropTech payment solutions and finance
Cash flow keeps any real estate portfolio alive, yet finances long saw delays from paper wires, and disconnected records. Good news is that the latest PropTech finance solutions flip that script completely:
- Real estate deals finalize in a matter of days, not weeks.
- Renters just tap to pay.
- Everyday real estate investors pick up fractional shares right from their phone.
Together, these innovative tools free capital, cut risk, and widen the buyer pool, all before the next rent collection cycle ends.
Digital transactions and eSigning
- DocuSign: Reported $2.977 billion in revenue for FY 2025, up 7.78% year-over-year, with Q4 revenue at $776.3 million. It launched an AI-powered Intelligent Agreement Management (IAM) platform that gives a great push towards real estate transaction efficiency.
- HelloSign: Dropbox acquired this company in 2019 for $230 million, and it now integrates into Dropbox Sign, where it serves millions with eSignature solutions that simplify document workflows.
Real Estate Fintech
- Better.com: This digital-first mortgage lender has funded over $100 billion in digital mortgages, trimming underwriting time to a matter of hours. They aim to make homeownership simpler and more efficient.
- Divvy: Offers a unique rent-to-own model that helps renters become property owners without the usual bank paperwork. They purchase homes on behalf of clients, who then rent with an option to buy, with a portion of rent contributing to their down payment.
iBuying platforms
- Opendoor: Saw $2 billion in Q2-23 revenue. This iBuying pioneer uses sophisticated algorithmic pricing to make cash offers that can settle in as quickly as 14 days., bypassing the traditional listing process.
- Offerpad: Provides an instant offer service for sellers looking to move quickly, completely skipping the often lengthy wait associated with a typical home listing. Sellers can receive a competitive cash offer within 24 hours.
Fractional and crowdfunded investments
- Fundrise: Manages over $2.87 billion of equity on behalf of more than 385,000 individual investors, with entry points starting as low as $10. They provide access to diversified real estate portfolios typically reserved for institutional investors.
- Republic & Arrived: Both platforms open up “slices” of single-family and commercial real estate (CRE) to retail backers. For example, Arrived has over $282 million total invested across 477+ funded properties, attracting tens of thousands of investors and contributing to a market projected to reach $538 billion by 2032.
Blockchain transactions
- Propy: This platform tokenizes deeds and uses smart-contract escrow, which reduces fraud risk and allows for cross-border real estate deals to close almost instantly. It aims to create a fully decentralized and automated property transaction process.
10 Benefits of Using Property Management Software For Real Estate Business
Marketing, discovery, and deal flow
Today, you most likely won’t find buyers with simple ads and “for sale” posts. Your real estate marketing needs advanced tools: AI ad stacks, immersive virtual tours, and drone fly-throughs. These technologies advancements reach prospects directly, reduce unnecessary spend, and accelerate deal flow.
Real estate advertising
- Audience Town: Its predictive audience graphs claim 20% ad-budget savings for brokers. They offer real estate-focused consumer insights to qualify website visitors right away and fine-tune ad spend across the entire marketing funnel.
- Nextdoor: Connects local buzz from 305,000 neighborhood feeds directly to property listings exposure. Its hyper-local focus might drive significant community engagement.
Online marketplaces
- Zillow: A dominant player, reporting $598 million in Q1-25 revenue. Its strength lies in creating a comprehensive ecosystem for home buyers and sellers with deep data analytics, extensive listings, and integrated mortgage funnels that keep shoppers on-platform.
- Redfin: Reported $275.5 million in Q2-23 revenue. Differentiates itself by employing in-house real estate agents at tech-enabled commission rates, wanting to offer a more cost-effective transaction experience.
Commercial marketplaces
- LoopNet: The world’s #1 commercial real estate marketplace with over 300,000 active commercial real estate (CRE) listings and 13+ million monthly visitors, powering discovery for global investors. It provides comprehensive listing performance reports and significant exposure.
- Crexi: Adds auction, customer relationship management (CRM), and data analytics to speed broker deal flow.
Virtual tours and AI staging
- Matterport: Posted $39.6 million in Q2-23 revenue, with subscribers up 34% to 827,000. Its 3-D digital twins are reported to increase online engagement by up to 300%, ultimately leading to higher conversion rates and reduced travel costs.
- RoOomy: Offers AI staging that transforms dull property photos into design-forward and visually appealing rooms in a matter of hours.
Drone and aerial imaging
- VHT Studios: Provides professional real estate photography services (plus high-resolution drone imagery) to improve property listings with captivating aerial perspectives.
- SkyPan: Delivers high-resolution flyovers, which are particularly valuable for luxury and land deals. These detailed aerial views can cut down on the need for in-person site visits and elevate marketing materials.
20 Most Innovative Real Estate Tech Companies and Startups
PropTech solutions for operations and asset performance
Property operations often bleed money when maintenance, leasing, and data remain disconnected. New PropTech solutions specifically for operations link these areas, and even more: they convert dispersed work orders, leases, and investor updates into a single, real-time profit and loss (P&L) dashboard. Real estate companies can run operations much better and raise their asset performance.
Property management automation
- Knock CRM: Now part of RealPage, its CRM notably reduces average lead-to-lease conversion time to around 34 days. Its AI Virtual Agent is reported to answer 100% of incoming calls.
- ManageCasa: Over 2,000 managers run accounting, maintenance, and communications in one cloud panel. Used by over 2,000 managers, it offers a unified cloud panel for various property management tasks, accounting, maintenance, and communications.
AI-powered management platforms
- AppFolio: A large-scale solution managing 8+ million units for more than 20,000 customers. Its AI capabilities prioritizes work orders, optimizes rent, and enhances tenant communications.
- Buildium: Serves a similar mid-market focus, providing comprehensive property management accounting, rent collection, and expense tracking. It offers predictive vacancy and expense tools for property managers to make informed decisions.
Lease administration and compliance
- Visual Lease: Trusted by over 1,500 clients, this platform automates ASC 842/IFRS 16 compliance, which replaces the need for manual Excel-based tracking and ensures adherence to complex lease accounting standards.
- LeaseQuery: Provides audit-ready reporting with an ability for companies to flag errors before auditors find them. It simplifies accounting for leased assets and offers critical date reminders and a centralized repository for lease documents.
Investment and asset management
- Juniper Square: Manages $1 trillion in investor equity. Its online portals replace the need for traditional quarterly PDFs, offering real-time insights and streamlined communication for real estate investors and asset managers.
- Real Capital Analytics (Now part of MSCI): Provides market-moving deal comparisons and cap-rate intelligence crucial for institutional buyers. While specific public metrics are proprietary, its value lies in providing actionable data for investment decisions.
Tools for tenant and community experience
Holding on to tenants saves money, and PropTech shifts how real estate professionals approach their experience. It equips specialists with smart devices, instant services, and community apps that help strengthen connections. These digital tools transform ordinary interactions into opportunities to foster brand loyalty and influence operational efficiency.
Smart homes and buildings
- SmartRent: Saw $174.9 million in 2024 revenue. They provide smart home automation systems for multifamily properties, controlling locks, HVAC, and sensors across properties owned by 15 of the top 20 U.S. multifamily owners.
- Ecobee: With millions of smart thermostats deployed, Ecobee meets the growing expectation of smart technology, especially among Gen Z renters who value energy efficiency and integrated home control.
Tenant experience platforms
- HqO: Serves over 400 million square feet across more than 1,500 properties. They enhance tenant engagement with hosted events, provide mobile access to amenities, and collect valuable feedback.
- VTS Rise (Lane): Offers a white-label amenity and communications hub designed to foster perfect office engagement and elevate the overall tenant experience in commercial buildings.
Co-living and flexible living
- Common: Gives urban professionals flexible living options. It offers co-living spaces with community-driven leases that adapt to their needs and location changes, which also fosters a sense of belonging.
- Ollie: Provides furnished micro-suites and social programming in high-cost cities, which creates an affordable and community-focused living solution for a mobile urban demographic.
Home services marketplaces
- Thumbtack: Reports over $1 billion in annual revenue facilitated for local professionals through its platform. It connects homeowners with a wide array of service providers, and speeds up the process of finding trusted help.
- Angi: Manages homeowner bookings at scale with a comprehensive platform to find, book, and pay for various home services, fulfilling the final step of property care and maintenance.
Data, construction, and sustainability solutions for real estate
Owners who capture data from job-site sensors and ESG dashboards are lucky to unlock financing premiums, faster builds, and lower operating carbon. And these tools go beyond promoting sustainability: they enhance efficiency, help businesses stay compliant with regulations, and increase the overall value of your assets over time.
Property data and analytics
- Cotality (formerly CoreLogic): A leading provider of comprehensive property information, analytics, and data-enabled solutions, considered a gold standard for risk and property valuation data, offering deep insights into real estate markets for lenders, insurers, and real estate professionals. They were ranked #10 on the 2023 IDC FinTech Rankings Top 25.
- Reonomy: Uses AI on over 50 million commercial real estate (CRE) parcels to provide detailed market intelligence. Acquired by Altus Group in 2021 for $201.5 million, Reonomy enhances their data analytics capabilities by connecting disparate property information and using machine learning to offer granular insights.
Unified data platforms
- Cherre: An API-first data lake designed to combine real estate data from various sources, including MLS, tax, and IoT feeds, into an unified schema. Cherre connects over 3.5 billion unique data points and has 150+ data and application partnerships; they’re helping clients unlock value from their disparate data.
- ATTOM: Offers nationwide deed, lien, and demographic datasets for lenders, real estate portals, and other industry players. ATTOM aggregates property tax, deed, mortgage, foreclosure, and environmental risk data for over 155 million U.S. residential and commercial properties, covering 99% of the nation’s population.
Construction technology
- Procore: A leading cloud-based construction project management platform with over 1 million users. Procore’s tools help manage projects across the entire capital asset lifecycle and are reported to cut rework by 17%.
- Autodesk (formerly PlanGrid): Now a key part of Autodesk Construction Cloud, it provides mobile blueprints, punch lists, and RFIs that keep subcontractors and field teams aligned in real time. Autodesk Construction Cloud integrates best-in-class features from PlanGrid and BIM 360 and connects over 400 pre-built integrations for a comprehensive project management solution.
Sustainability and ESG platforms
- Measurabl: Manages ESG reporting for over 16 billion square feet of real estate worldwide. It automates GRESB and SEC climate reporting through utility data collection and delivers excellent ESG metrics – everything for property owners to meet compliance needs and find ways to improve energy efficiency.
- Enertiv: Uses sensor-based energy analytics to provide clear insights, which helps deliver double-digit utility savings across entire portfolios. Enertiv gathers real-time data on electricity, water, and gas use, and asset owners can tune equipment performance, follow decarbonization goals, and automate utility recovery.
Top 7 Features of Property Management Software
Why Custom PropTech Solutions Matter
For ambitious property operators, real estate investors, and startup founders who aim to shape the future, basic PropTech solutions often fall short: they do not handle complex needs.
For example, large real estate portfolios can span many regions, each with its own compliance rules. Real estate companies often face scattered data from different property management and tenant systems. And if you are a startup founder with a truly new idea (like an app that changes how people live or invest in spaces), a generic option just will not work.
In each of these situations, you’ll need custom PropTech to save your nerves and money. Tailored solutions deliver a true technological advancement. You can hardwire your competitive workflows into real estate technology, connect directly into legacy ERPs, enforce your own data logic, and design user experiences your users truly need. No workarounds or vendor lock-in — just digital tools that scale with your business model without any need for change.
Off-the-Shelf vs. Custom-Built PropTech: A Comparison
|
Capability |
Off-the-Shelf PropTech |
Custom-Built PropTech |
|
Speed to Launch |
Quick setup with predefined modules. |
Needs upfront design, but purpose-built from day one for real estate projects. |
|
Workflow Fit |
Covers standard use cases; teams adapt to the platform. |
Designed around your internal workflows and priorities, for streamlining operations and lead generation. |
|
Integration with Legacy Systems |
Often limited to popular APIs; middleware is a must. |
Direct connections to ERPs, CRMs, and existing solutions that seamlessly integrate. |
|
Data Ownership & Structure |
Shared architecture with limited flexibility. |
Full control over data models, pipelines, and data security. |
|
Compliance Across Jurisdictions |
One-size-fits-most; might fall short on local rules. |
Custom-tuned to regional, legal, or ESG compliance needs, addressing critical aspects. |
|
Tenant/User Experience |
Generic interface, limited user experience and custom options. |
Built for your specific use, often including mobile apps. Can integrate access control systems and visitor management for enhanced security measures. |
|
Scalability with Business Model |
Bound by vendor roadmap and pricing tiers. |
Built for your specific use, often including mobile apps for ease. Can integrate access control systems and visitor management for enhanced security measures. |
|
Competitive Differentiation |
Same features your competitors use. |
Allows for unique value propositions with emerging technologies like predictive analytics or augmented reality. |
|
Cost Over Time |
Low upfront, but recurring per-user fees add up. |
Higher initial cost, but a long-term asset without license bloat, helping with reducing costs and cost effectiveness. |
|
Vendor Dependence |
Relies on vendor APIs, support, roadmap. |
You own the roadmap—built to serve your strategy, using AI tools for better decision making and reporting capabilities. |
If you build something the real estate industry has not seen yet (or simply make sure your infrastructure can support what comes next for your commercial property owners), you do not need more SaaS subscriptions. You need the right technical partner who understands property management processes to help you effectively manage properties.
Our approach to custom PropTech solutions
PropTech solutions that truly click with the real estate industry’s complex demands — our team delivers just that. We know property owners, managers and real estate companies need more than basic tools, and we focus on building the best PropTech solutions that genuinely help your business expand.
How we boost real estate projects
- Portfolio-grade architecture: Our PropTech handles everything from a 50-unit pilot to a 50,000-unit portfolio: multi-tenant, multi-jurisdiction, and built for future acquisitions. Everything for your needs within the broader PropTech industry.
- 90-day MVPs: Our lean sprints and reusable PropTech code libraries let us deliver investor-ready prototypes in just three months, which cuts typical time-to-market by 40%.
- API-first, integration-ready by default: Whether Yardi, MRI, SAP, or a home-grown ERP, our microservice layer slots in without forcing a rip-and-replace. Your data stays where it lives, and our code just makes it talk. We integrate with your existing solutions, including those for property management solutions or even complex loan data.
- Compliance that travels with you: GDPR, CCPA and local rent-control rules, encryption, and audit trails, we bake compliance into every build. With us, expansion never equals extra legal headaches, a key aspect of data security and security measures, even for security deposits.
- Data unification from IoT to ESG: We join leasing, sensor, and financial feeds into a single lake. This turns fragmented reports into real-time dashboards that boost NOI, support energy savings, and generate green-bond premiums.
- Hybrid build-or-buy playbook – ROI first: If an off-the-shelf module meets 80% of your need, we integrate it. If you need true differentiation, we craft that 20% from scratch. Our focus stays on ROI, cost, and timeline, which ensures you a highly cost-effective and innovative solution that outshines so many PropTech solutions.
- Deep domain track record: From co-living startups to global REITs, our teams delivered tenant apps, investor portals, construction dashboards, AI maintenance engines. You get specific PropTech know-how tailored to your requirements, truly defining real estate tech.
The future of real estate waits for no one. If generic tools hold your property operations back, now is the time to act. Secure your competitive advantage: contact our experts today.
Wrapping Up
The real estate industry grows fast because everyone wants smarter digital tools and sustainable urban solutions. These innovative solutions make real estate operations much smoother across the board: digital finance, automated property management, super-focused marketing, AI for operations, blockchain deals, construction tech, sustainability tools, and a far better tenant experience.
Even with many PropTech solutions available, off-the-shelf options often fall short for some real estate companies and property owners. They simply do not meet complex compliance needs, unify scattered data, or support truly novel ideas.
In contrast, custom PropTech solutions fit your exact workflows, perfectly integrate with existing systems, and provide full control over your data. You get significant cost effectiveness, superior data security, and unique competitive differentiation.
Our team specializes in building these custom PropTech solutions: we deliver portfolio-grade architecture with fast 90-day prototypes, API-first integration, secure compliance, and unified data analytics. We help PropTech companies navigate the digital transformation needs of the sector.
The future of the industry waits for no one. If generic tools hold your property operations back, now is the time to act. Drop us a line to ensure your PropTech strategy is ready for what comes next.
Frequently Asked Questions
How do you measure the actual return on investment (ROI) from PropTech?
- Look at direct financial impacts: obvious wins like reducing costs from operational efficiency (think lower utility bills due to energy efficiency from smart buildings or less manual work).
- Track gains in revenue: faster lead-to-lease conversion, higher tenant retention, and perhaps better property valuation.
Do not forget the value of improved data for decision making and cuts in risk.
What are the biggest challenges when implementing a new PropTech solution, and how can we avoid them?
- Resistance to change from property managers or teams
- Difficulty with seamless integration to existing solutions (especially legacy ERPs)
- Concerns over data security
To avoid this, plan for thorough user training, conduct a deep audit of your current tech stack for integration points, and prioritize data security measures from day one. Choose a partner who understands your real estate operations.
Does PropTech take the job of real estate professionals?
No, what PropTech does is shifting their focus. For instance, automation that handles routine tasks of data entry or rent collection frees up property managers and real estate agents to spend more time on complex client relations, strategic planning, and high-value negotiation. The human touch remains key, and digital tools take on many tasks to make work flow faster.
