How to Use RETS Standard for the Real Estate Project?

Have you ever created your real estate website using WordPress? Do you know that it is a powerful website-building tool? It has themes, plugins, and the possibility of different integrations. All of these can help you build a top-notch website for your business. But, special attention should be paid to rets in the real estate project.

So, what is rets standard in the real estate? What is the meaning of rets plugin in the real estate project? Let’s find out!

What is RETS standard in the real estate software?

RETS or Real Estate Transaction Standard is a WordPress plugin. If you create your real estate services website using WordPress, you have access to an abundance of cool tools and features. This plugin is a necessary tool in the Real Estate industry.

Why using rets integration plugin for the real estate platform is important? It’s pretty simple. The plugin is responsible for direct data exchanges. The RETS feed makes viewing web content and the structure of real estate listings easier. And it does it with the help of MLS (multiple listing service).

Can anyone in the real estate business use it? RETS format is universal. And, it will enhance your web appearance during user search. Especially, if a user searches for something that is among your real estate listings.

How can you get RETS feed? All the info about RETS acquisition will be available in your MLS. And, there’s a one-time access fee.

The main benefits of rets standard in the real estate

Except being available to anyone, what are the main benefits of rets in the real estate project? Let’s discuss the most important ones that impact your real estate website functionality.

Integrate rets in the real estate application to have:

Customization of listing data display

It is available via listing APIs. With the help of the IDX framing and this feature, your application or website can become super customizable.

What’s IDX data? It is the Internet Data Exchange. Its initial purpose is to make it possible for users to search for different properties in any location. And, what’s more, it controls the way listings are shared with users. For instance, it checks policies, privacy protocols, and software. Also, there is a possibility to integrate real estate listings from MLS at the other websites. So, it is easier for brokers or agents to share those listings on their websites. As a result, new buyers get attracted.

IDX is integrated through:

1. iFrame/widget. Here, property listings and search tools will be able for external use via the vendor’s website. IDX just makes it possible to share this iFrame or widget to the agent’/brokers’ websites.
2. CSV/flat file data feed. Here, the FTP server includes MLS listings. But, for those listings to be approachable and downloadable, the software has to be coded.

Constant updates of listing data

The listing data is located on your web server. But, using RETS, the data of all MLS is shown to all the search engines. Basically, it is visible to all the computers. You can find the newest information about real estate listings instantly. It will always be updated and synchronized making the user search experience two times better!

Flexible data adding in the form of SEO

To achieve this, use MLS. What is MLS? A multiple listing service allows real estate agencies to share property information easily.

Integrating MLS property listings into RETS database is an essential process. You get to choose the server location where your data will be in tables. Also, you will be able to display this data as a WordPress page. How? Every single listing will have a unique URL, the title of the page, and keywords (anchors). The data from these listings will reside in tables on the server area of your choosing and display on your website in the form of an indexable WordPress page. This is a good opportunity to promote a strong SEO.

You cannot do the same through the IDX iFrame. This way, it is only possible to kill SEO. So, use RETS, which is implemented via shortcodes. This way you can customize your web layout better. And, save the SEO.

How to integrate a rets plugin in the real estate project?

Now, as you have found what are the benefits of integrating rets plugin in the real estate app, let’s find out how to integrate rets plugin for the real estate app. The process takes various steps. So, it is best to go step by step.

1. Get RETS from the MLS

Your website’s UI/UX can be easily implemented by WordPress themes. However, your RETS feed implementation should have a license. RETS certificate means that you are able to lease and sell property in the real estate industry. How can you get it? Usually, your MLS will have all the answers to that question. It is the raw RETS feed that will show the integrated property listing via your website’s UI. But, before that, to have data access make sure to sign some papers and pay the required fee. Using RETS your MLS data (listings) will be visible to every search engine there is.

2. Choose your integration vendor

If you decided to use rets standard for the real estate software, the second step is to choose your outsourcing vendor. Why? Because it would be best to have a software development vendor that will have a vision of your real estate website. And, also, understand all client’s requirements. Take this step really seriously. You should trust your software developer with your business idea. Make sure the company you’ll outsource your project building will match your needs 100%.

To understand what country is best to outsource your web app development, click here and make sure to read. Also, if you’re wondering how to make remote work effective, we can offer some useful tips and tricks. To add, you can also get an approximate price of your project development here, in our app cost calculator.

3. Connect to RETS

To connect RETS to MLS, the latter should issue RETS login and password details. Then, these login details should be entered to receive MLS listings import possibility and ass MLS search ability to your WP website. If you haven’t got these login details, your outsourcing team of software developers can share some knowledge on how to do that.

4. Configure feed

The next step in integration of rets plugin in the real estate software is its configuration. An MLS search can give out all the types of properties you want if you map these first. Then the software engineers you work with should pay attention to the IDX framing and configure it as well.

5. Add Widgets

Widgets are the best means of showing users what you really need on your website. It is possible to make a sidebar with favorite or featured property functions. Also, to personalize your website and MLS search, you should go to the widget panel and configure the search bar or agents from there.

Our experience in real estate website building

Inoxoft is an international software development company. We create industry-specific software that will match your needs and values 100%. We know how to use rets plugin for the real estate software. And, we have extensive knowledge in real estate software development.

Our team of certified engineers can provide you with MLS, IDX frame, and other innovative integrations. We can implement anything you need as, first of all, our team engages in thorough and comprehensive research.

Scale your business with our software development services for real estate. And also, apply for some other services we have. For example, augmented reality in financial services.

Contact us right away to receive an extensive consultation on your real estate project. Get the best software development services on the market. And, enjoy your cutting-edge real estate website built by our team!

Final thoughts

Building your website with the help of WordPress can give you a vast pool of tools and technologies to integrate. Using WP themes and plugins can make your real estate website look top-notch and be on top of your competitors. How? For instance, with the help of the RETS plugin. It is a crucial tool that really makes a difference. Find your trustworthy software development partner and implement all the innovative features of WordPress. RETS is responsible for direct data exchanges and makes viewing web content and the structure of real estate listings easier.