Great UI/UX is half of the product’s success. No user will use an inconvenient, slow application that lacks navigation, smooth transition between pages, clear logic, and features of a kind.
Do you know that UI/UX can solve major users’ problems? But besides that, it definitely impacts the product rate. The better design, the more chances for the application to catch the audience’s attention and downloads.
To note, under “design” we mean both User interface and User experience. These two concepts are important to differentiate, because many may misjudge the concept of “design” in software development accepting it only as a visual part – what we see on the screen and how beautiful it is.
What is UI?
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User interface (UI) is the front-end of the application, which allows communication between users and the system (back-end of the application). For example, you press the green button and receive the results you want. Only you’d like to see the button visually attractive, which is the task of UI: development of screens with colors, logos, buttons, typography, and visual design of elements.
What is UX?
User experience is the front-end of the application that allows users to feel how the particular product works. UX is all about accessibility, flows, usability, and usefulness that can provoke positive and negative attitudes in users’ minds.
Importance of UI/UX in web and mobile development
- Attracts users
Nowadays, tech-savvy users are extra demanding and impatient. They give the application only a few seconds and few clicks to impress them. From the very first interaction of the user with the application, it should be clear how to find things with different elements on the screen. It should engage and respond fast to keep users tuned in.
- Enhances customer experience with the product
UI/UX should be competitive on the market to show users how it could progress in simplicity, convenience, and functionality. Creating emotional connections with your customers and applying the best methods for drawing user flows and scenarios, and information architecture are critical for finding the best touchpoints with users’ needs and desires.
- Helps reach higher ROI
The more users are engaged, the higher traffic you receive. UI/UX is crucial for e-commerce applications as well as for any app that is monetized. The faster user can see the product details on the screen he needs now, the more chances he will add the product to the cart. And vice versa.
- Gets top listed in the app stores
Not only solution’s architecture or code reliability is important. UI/UX design that is mesmerizing helps promote the application in the app stores and across lists of the application with the best UI/UX. Getting featured helps gain a larger target audience and ensures that adverts in social media and Google will work.
- Promotes brand awareness
Spectacular and intuitive UI/UX design with animations, smooth transitions, and hints helps enhance brand recognition. People often discover brands via recommendations of friends on the condition the application offers something super convenient and super new. Working on your brand means using all the possibilities to increase its quality, never forgetting about UI/UX design features.
Tips on how to improve UI
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- Define who the target audience is
Compiling user personas helps understand clearly users’ problems, psychological characteristics, and things that are important to customers. Knowing your target audience and matching the product UI/UX to its needs is the first step to a successful product.
- Conduct further research
What to do when you already know your audience? Find out trends and work on innovating your products. Improvements appear in the course of researching, applying, and getting feedback. If you have MVP done, show it to your end-users and collect reviews to understand the drawbacks and strengths of your solution.
- Use appropriate technology stack
To avoid bottlenecks in creating the solution and developing UI/UX, firstly define what technology stack would be and what OS the solution should cover. Thus, Flutter and React Native will be the best choice for cross-platform application development. But what about developing native apps? Would it be costly to hire iOS and Android native engineers? If you struggle to find answers to these questions, feel free to connect with our digital experts and evaluate possible variants.
- Hire quality assurance engineers
Major UI/UX bugs slip into production if there is no QA engineer on board. Have many applications have defects with buttons, fields, data inserting, and more. To avoid all this, it’s better to hire QA engineers for testing the UI/UX inside out through the whole project.
- Simple and consistent design
Overloaded screens with more than 3 colors, versatile fonts, will look clumsy and distract attention making it difficult to read, watch and find things you need. The simplicity of UI/UX design often wins. The clarity in style, consistent combination of typography, icons, and colors help create high-quality products users will open again and again.
- Think carefully about elements and sizes
To help customers reach their goal within seconds, it’s necessary to allocate buttons, sidebars in the right place to be just-in-time for users’ needs. Sizes have to be compatible with different devices supporting different layouts.
- Evaluate competitors and stay original
Analysis of the competitors allows creating better visions of how the product should look like, what it lacks and what can be improved. Try to look for different works on Behance to find pitfalls or understand UX/UX industry trends better.
- Hire a professional team of UI/UX designers
The last and most important one is to choose the right people who will be ready to contribute and bring value to the product’s success. Hiring masterful UI/UX designers is a critical aspect to keep in mind before developing the application’s design features. At the same time, you should remember that respected UI/UX designers want to work with products that have potential and strengths to become successful.
UI/UX designers start from expert analysis of user needs, concluding information architectures and user flows. They can provide advice on how to organize UI/UX design better to make it highly functional and useful for end-users.
If you are looking for UI/UX designers, Inoxoft offers high-quality UI/UX design services that help transform your app into an artwork or create it from scratch.