The real estate market has existed for centuries, but the advent of technology has breathed new life into it, unlocking new business opportunities. As digitalization and robotic automation become the norm, many companies are investing in real estate software development to stay afloat. 

 

Going digital is not just a smart move, it’s a necessity. Studies show that building a real estate CRM can boost conversion rates by up to 300%, attracting more customers and giving your business a competitive edge. 

 

But property management technology isn’t just about making more money. It also helps solve various challenges, such as managing customer data and finances, streamlining maintenance requests, complying with regulations, and ensuring operational sustainability. That’s why you need to plan the features your systems should have from the beginning.


At Inoxoft, real estate is a core industry that we are deeply passionate about. With our extensive experience and numerous successful projects, we have created a detailed guide on real estate software features, including insights on development efforts, costs, and technologies. Keep reading to pave the way for your success in the industry!

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Contents

Types of Real Estate Software 

According to ResearchAndMarkets, the real estate software market grew from $US14.56 billion in 2023 to $US16.27 billion in 2024 and is projected to continue expanding, reaching $US 34.19 billion by 2030. Unsurprisingly, such a large sector offers solutions that fit businesses of all sizes and preferences. Let’s find out what real estate software is and the benefits and features it provides.

Customer Relationship Management (CRM)

Customer Relationship Management software, as its name implies, helps real estate professionals manage client interactions. CRM systems can boost sales and conversion rates by keeping all client information in one place, tracking deals, and allowing for personalized communication.

Real estate agents, brokers, and sales teams benefit greatly from using CRM systems like popular Salesforce and Zoho CRM, which offer various functionalities such as email marketing, user analytics, and task coordination. 

As estimated by Gartner, by the end of 2017, CRM software surpassed database management systems (DBMSs) in revenue, becoming the largest software market in the world. In 2018, CRM grew by 16%, making it one of the fastest-growing types of software, a trend that continues through 2024.

Property Management Software (PMS)

Property Management Software helps property managers and landlords work more efficiently by simplifying everyday tasks. It makes managing tenant applications, lease agreements, maintenance requests, and financial operations much easier, saving time and reducing errors. 

Tenants also benefit from these systems because they can use online portals to make payments and submit requests, which improves their overall experience.

Grand View Research reported that the market for this software hit US$5.51 billion in 2023 and is set to grow at a CAGR of 8.9% from 2024 to 2030. Leading software options, such as AppFolio, Buildium, and Yardi, are popular choices that offer these substantial benefits.

Multiple Listing Service (MLS) Software

Real estate Multiple Listing Service software gives agents and brokers easy access to a large database of property listings and powerful tools for analyzing the market. Since 99% of homebuyers search online using MLS data, properties listed on these platforms get viewed up to 20 times more than those not listed, making MLS software essential for visibility. 

Besides this, MLS software keeps property listings current and accurate, which helps professionals cooperate and gain more insights quickly. Platforms like Realtor.com, MLS.com, and Redfin use this technology to provide reliable and comprehensive listings. 

Marketing Software

Marketing forms the foundation of any business. Real estate marketing software helps agents and marketers attract potential buyers and sellers by running targeted campaigns. With it, you can increase brand visibility and automate many promotional tasks, saving time and effort. It also tracks campaign performance to improve future brand strategies. 

Tools such as HubSpot Marketing, Placester, and Adwerx combine marketing with lead generation to help agents find more clients. In fact, 91% of realtors use social media and networking platforms to advertise their listings, proving that digital marketing is a key to success in today’s real estate industry.

 

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Homeowners Association (HOA) Management Software

Homeowners associations (HOAs) can greatly benefit from HOA Management Software, which aids in collecting dues, managing community communications, and ensuring regulatory compliance. HOA managers, board members, and property management companies use these tools to simplify their administrative responsibilities. 

For instance, using platforms like Condo Control, HOA Express, and Buildium for task automation can significantly increase efficiency and productivity, giving organizations more time to connect with their clients. 

Internet Data Exchange (IDX) Software

IDX Software is widely used by agents, brokers, and web developers to improve user experience and attract more visitors, as it merges MLS listings with real estate websites, boosting search functionalities, lead generation, and SEO effectiveness.

Websites that integrate IDX typically experience a rise in organic traffic due to their proven benefits in driving online visibility and engagement. Leading providers like IDX Broker, Placester, and iHomefinder offer flexible integration solutions. 

Investing Software

Many investors, financial advisors, and investment firms use different systems to manage portfolios, conduct market research, and analyze investments. It also aids in evaluating cash flows, returns, and risks, which is integral for making well-informed real estate investment decisions.

Users of these software solutions, such as RealData, DealCheck, and REIPro, report significant improvements in investment performance, highlighting their widespread adoption within the industry.

A Guide to Real Estate Software Features: Best Practices, Technologies, and Resources Needed

Real Estate Software Features to Consider in Your Project

Real estate software applications are created to simplify different tasks in the real estate sector, serving agents, brokers, property managers, investors, and clients. Key functionalities typically included in these applications can be divided according to the user categories.

A Guide to Real Estate Software Features: Best Practices, Technologies, and Resources Needed

For agents and brokers: 

Agents and brokers can benefit from solutions like Listing Management, CRMs, Transaction Management, and marketing features. Let’s discuss how these systems can simplify their work in detail. 

Listing Management 

Real estate listing management functionality allows users to input, edit, organize, and present property listings within the software. This typically includes:

  • Listing Creation. Agents can generate new property listings by simply entering details like address, price, dimensions, bedrooms/bathrooms, amenities, photos, and descriptions.
  • Editing and Updating. Agents can modify existing listings to update information, adjust prices, add new photos, or update descriptions.
  • Organization and Categorization. Users can sort out and categorize listings based on criteria such as property type (residential, commercial), location, status (active, pending, sold), or client preferences.
  • Media Management. Users can upload, manage, and display photos, videos, virtual tours, and 3D models of properties to offer comprehensive views to potential buyers or tenants.
  • Syndication. Integration with multiple listing services (MLS) or other platforms to automatically distribute listings across various websites and platforms, maximizing visibility.

Customer Relationship Management 

CRM tools in real estate help agents quickly and efficiently manage leads and client interactions, improve communication, and streamline workflows. Key features include:

  • Lead Capture. With lead generation tools for real estate agents can capture leads from various sources such as website inquiries, open house registrations, social media interactions, and referrals. 
  • Contact Management. The contact management for real estate organizes and manages leads by storing contact information, tracking communication history, and categorizing them based on their level of interest, budget, etc.
  • Email Marketing Integration. Agents use this feature to directly send targeted email campaigns and newsletters to potential clients, including automated responses, personalized messages, and updates on new listings or market trends.
  • Task Scheduling and Performance Analytics. Users plan tasks, set follow-up reminders, and track leads’ progression, so no lead is missed and all interactions are relevant.

Transaction Management 

These features are necessary to make sure that property transactions go smoothly for both agents and buyers. Real estate transaction management includes a variety of tools and capabilities that improve every aspect of the process:

  • Document Tracking. Agents track contracts, agreements, and disclosures throughout the transaction process, monitoring each stage from listing to closing for organized and accessible paperwork.
  • Deadline Management. Users set deadlines for transaction-related tasks, like completing inspections or securing financing, with automated reminders for timely completion.
  • Task Coordination. Agents can coordinate tasks among team members (inspectors, appraisers, lenders) for alignment and clarity on responsibilities.
  • Integration with E-Signature Platforms. Clients, lenders, inspectors, and attorneys receive the opportunity to electronically sign documents, accelerating transaction timelines.
  • Transaction History. The system maintains a comprehensive history and audit trail of transactions, documenting all activities, changes, and communications.

Marketing and Advertising 

Real estate marketing automation supports advertising efforts to increase the visibility of properties and connect agents with potential buyers or tenants using these features:

  • Automated Listing Syndication. Property listings are automatically syndicated to multiple websites and platforms to expand visibility and attract broader audience groups. 
  • Social Media Integration. Agents can integrate with social media platforms to share listings, engage with followers, and leverage networks for effective property marketing.
  • Customizable Marketing Materials. Users can create and customize marketing materials such as flyers, brochures, and virtual tours for professional and consistent branding efforts.

For property managers: 

For property managers, listing, tenant, maintenance, and financial management features are essential. 

Listing Management

Just like realtors or brokers, property managers use these features to input, organize, and present rental property listings. They can also categorize listings based on rental status or other criteria, and showcase photos, videos, virtual tours, and 3D models, attracting a broader audience of potential tenants.

Tenant Management

Property managers use this set of features to handle tenant-related processes and secure smooth occupancy. Key functionalities include:

  • Application Management. Users can track application status and communicate with applicants directly through the software.
  • Screening Processes. Property managers can conduct background checks, credit checks, and other screening processes on prospective tenants to assess their suitability for rental properties.
  • Lease Agreement Management. Users can manage agreements electronically, including drafting, signing, and storing leases securely within the software, ensuring compliance with rental laws and regulations.

Maintenance Management

Maintenance management functionality helps managers maintain rental properties and monitor repairs to ensure tenants are satisfied. Key features may include:

  • Maintenance Request Tracking. Managers can track tenant-reported maintenance requests, prioritize tasks based on urgency, and assign work orders to maintenance staff or contractors.
  • Work Order Management. Users can oversee maintenance tasks, track progress, and ensure they’re completed on time to keep properties in good condition. 

Financial Management

Some real estate software offers financial management features to help managers and investors monitor property performance and develop long-term growth strategies. Key features include:

  • Rent Collection. Managers can collect rent payments electronically through the software, track rent payment histories, and send rent reminders to tenants as needed.
  • Expense Tracking. Users can track expenses related to property maintenance, repairs, utilities, and other operational costs directly within the software.
  • Financial Reporting. The system generates detailed financial reports, including expense reports, balance sheets, cash flow, and income statements. These reports provide managers with a better understanding of the financial performance of properties and support informed decision-making.

For investors:

Investors should be able to search and analyze properties to make informed decisions about putting money into them. Here’s how specific features can help them in this process. 

Property Search

Property search functionality allows investors to find properties that meet their investment criteria with ease. This typically includes:

  • Advanced Search Filters. Investors can use various filters to search for properties based on numerous criteria such as location, price range, property type, and more.
  • Saved Searches. Users can save their search criteria or results to quickly access updated listings that match their investment preferences, making the property search process more efficient and simple. 

Financial Analysis

Some real estate software provides financial analysis and home valuation tools

to help investors assess potential returns and risks. These tools can include:

  • Mortgage Calculators. Investors can calculate potential mortgage payments based on different interest rates, loan terms, and down payment amounts to assess affordability and financing options.
  • Cash Flow Analysis. Users can analyze the expected cash flow from rental properties by considering factors like rental income, operating expenses, and vacancy rates, helping them determine the property’s financial viability.
  • ROI Calculators. Investors can calculate the return on investment for properties by factoring in purchase price, rental income, operating costs, and appreciation rates, aiding in investment decision-making.
  • Tax Estimation. Users estimate property-related taxes, including property taxes and potential tax benefits from depreciation and other deductions, to get a clearer picture of the property’s financial performance.

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For buyers and renters: 

Since buyers and renters are typically the main target audience for real estate managers, you can enrich your software with tailored features to meet their needs. 

Property Search

Users can search for properties based on location, price range, size, amenities, and other criteria to quickly find listings that meet their needs and preferences.

Communication Tools

The software provides tools for buyers and renters to easily connect with agents or property managers to inquire about properties, ask questions, and get more information directly through the platform.

Scheduling Tools

Those interested in listings can schedule appointments for property viewings at their convenience and stay organized throughout their property search.

Additional Considerations for Developing Real Estate Software Features 

Developing real estate software is a complex task that requires additional effort. Besides the variety of features, you should also consider some additional factors, such as responsiveness or third-party integrations. We’ve compiled a list of what to think of before starting your development journey.

Intuitive Interfaces

Creating intuitive interfaces is a key task for user satisfaction and accessibility for everyone, including those with limited abilities. Imagine a property search tool that uses color-coded markers on a map to show different price ranges, or pages with clear and colorful designs, simple fonts, and short blocks of text that don’t overwhelm users.

This type of UI/UX design makes it easy for your clients to navigate and find what they need quickly and effortlessly, encouraging them to return and choose you over competitors. In the same way, by focusing on user-friendly designs, you make sure that your staff, even those employees who are not tech-savvy, can use the software.

Mobile Responsiveness

Making sure the software is mobile-responsive allows agents and brokers to stay productive anywhere. For instance, a broker might need to check property details or client information while out in the field. A mobile-responsive design means the software works well on smartphones, tablets, and desktops, providing a smooth experience no matter the device. This feature keeps agents connected and efficient.

Data Encryption

With the increasing number of data breaches, securing the sensitive information of your customers and employees is not just important, but essential. Real estate transactions involve a lot of personal and financial data, from ID cards to credit card numbers. Strong encryption protocols, like AES (Advanced Encryption Standard), keep this data safe whether it’s being sent or stored, building trust with users, protecting against leaks, and saving you tons of time and money.

Compliance with Regulations

Following regulations like GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act) is also a part of building trust among your customers. For example, GDPR imposes strict rules on data processing and user consent in the European Union. Not complying could seriously affect your ability to conduct business in Europe.

By adding features that let users control their data and offer clear privacy notices, you ensure compliance, avoid hefty fines, foster trust, and strengthen your relationship with clients.

Modular Architecture

Using a modular architecture is like building with LEGO bricks. Each module in the software represents a different part, such as property listings or client management. For example, suppose your real estate software starts with basic features like managing properties and clients. With a modular architecture, you can later add tools for analyzing market trends or integrating with payment systems and CRM platforms.

This flexibility helps businesses scale their software, and take advantage of opportunities in the real estate market, as instead of rebuilding everything from scratch, they can simply add new modules or update existing ones.

Smart Search

Adding smart search capabilities makes the software much easier to use. For instance, with natural language processing (NLP), your users can search in plain language, like “two-bedroom apartments in downtown under $1500.” This smart search quickly finds the right listings, saving users time. Advanced filters and sorting options make searches even more precise, providing you with additional advantages. 

Predictive Analytics

Predictive analytics in real estate is like having a crystal ball for professionals. By analyzing historical data and current market trends, your software can forecast future property values, predict rental yields, and anticipate shifts in market demand.

With this feature, your real estate agents will be able to use analytics to advise a client on whether to invest in a particular neighborhood. The system checks past sales data, economic indicators, and demographic trends to provide insights into potential future property values and rental income. With such a foresight agents can make smarter decisions, optimize their clients’ property portfolios, and seize opportunities before competitors do.

Integrations with Third-Party Services

Integrating with third-party services expands the software’s capabilities. Connecting with a CRM system allows for smooth client management while linking to MLS databases gives real-time access to property listings. Payment gateway integrations make transactions easier, and connections with marketing platforms help automate campaigns. 

You should think about these real estate software integrations beforehand, as they make the software a powerful tool for professionals.

Testing and Quality Assurance

Thorough testing and quality assurance are really important for delivering a reliable product. Using different testing methods, like unit testing, integration testing, and user acceptance testing (UAT), helps you to make sure all parts of the software work correctly. Continuous testing helps find and fix bugs early, making the software work smoothly when released. Also, this process reduces post-launch issues and improves user satisfaction.

Technologies and Team You Need to Develop Real Estate Software Features 

Now, let’s explore which technologies are better suited for real estate software projects. Based on our experience and expertise, we recommend considering the following stack:

Web development

Mobile development

  • iOS: Swift
  • Android: Kotlin
  • Cross-platform: React Native, Flutter 

Cloud Platforms

  • AWS, Microsoft Azure, or Google Cloud Platform

Advanced Technologies

  • AI, ML, GIS, blockchain

Notice that this list is more of a recommendation than a rule, as each project is unique and may require different approaches. And, of course, no technology list is complete without a team of specialists who are skilled in using these technologies. Here’s the team you might need to build real estate software with multiple features:

Team Members

  • Project Manager
  • Business Analyst
  • Backend Developers
  • Frontend Developers
  • Mobile Developers (Optional)
  • QA Testers
  • UI/UX Designer
  • DevOps Engineer (Optional)

The Cost of Developing Real Estate Software Features

The cost of developing real estate software can vary according to different factors, but most importantly, it varies based on the outsourcing destination you choose:

North America

North America, particularly the United States and Canada, offers high-quality development services with advanced technology and skilled developers, the average hourly cost ranges from $100 to $250. The costs are higher due to the higher standard of living and operational costs in these countries.

Asia

In Asia, particularly in countries like India and the Philippines, developers charge more affordable rates between $20 and $50 per hour. These countries deliver high-quality real estate software with all the necessary features and have a workforce proficient in English. In China, the average hourly cost is between $30 and $50. China has a vast number of developers and tech firms, but language barriers and differences in business practices can be challenging.

Latin America

Latin America offers relatively lower costs compared to North America and a decent quality of service, with hourly rates typically ranging from $30 to $70. Proximity to the United States, cultural similarities, competitive pricing, and the time zone alignment with North America is an added advantage for collaboration. 

Central and Eastern Europe

In Central and Eastern Europe, hourly rates range from $35 to $80. Countries like Poland, Ukraine, and Czechia have a strong tech talent pool capable of delivering sophisticated software solutions, with advanced features like real estate document management, mobile accessibility, and robust integration capabilities, making this region a popular choice for many Western companies looking to outsource.

Overall, the choice of destination largely impacts the cost and quality of your software, with each region offering unique advantages in pricing and expertise. Here’s the approximate estimate of the time and cost needed to develop different features for your real estate software.

A Guide to Real Estate Software Features: Best Practices, Technologies, and Resources Needed

Feature Type

Development Time

Estimated Cost 

Listing Management 

2-4 weeks

$12,000 to $42,000

CRM

1-2 months

$20,000 to $60,000

Transaction Management 

1-3 months

$20,000 to $70,000

Property Search

1-2 months

$15,000 to $50,000

Financial Analysis

1-2 months

$15,000 to $50,000

Document Management 

1-2 months

$20,000 to $60,000

Marketing and Advertising Tools

1-3 months

$20,000 to $70,000

Analytics and Reporting 

1-2 months

$15,000 to $50,000

Mobile Accessibility

2-4 weeks per platform

$10,000 to $30,000 per platform

Integration Capabilities

1-2 months

$12,000 to $60,000

 

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Why Outsource Real Estate Software Development to Inoxoft 

At Inoxoft, real estate software development isn’t just a service – it’s our passion. With domain-specific experience, we know everything about the unique challenges and requirements of your business.

Choosing Inoxoft means accessing a team of 200+ skilled developers from Eastern Europe, with expertise in technologies such as Python, Node.js, Java, React Native, and Flutter, as well as innovative solutions like AI, ML, GIS, blockchain, and others – all at a competitive cost. Furthermore, we conduct a discovery phase before every project to get more insights into your specific business. 

With 10+ years in the market, Inoxoft’s portfolio showcases numerous projects across various property types, including residential and commercial real estate. So, whether it’s developing listings platforms or CRM systems, you’ll get a quality solution tailored to drive your business to new heights. 

Contact us now for a free consultation and a project estimate! 

Case Study: Property Management Software Development

Our client, a well-established real estate firm based in the USA with over 20 years of experience, offers tailored solutions including new construction, property management, leasing, and investments. The company needed a platform that would integrate all essential features and tools to guide clients through the property management process.

Inoxoft successfully met the client’s requirements and strengthened the brand’s positioning through a responsive and intuitive web application, offering rich functionality for both visitors and the company’s staff. We implemented key features such as listing management, smart search capabilities, advanced filters, and encryption to ensure a smooth user journey and security throughout all stages of property management.

Customers highly value this user-friendly web platform, which offers personalized services for property sellers, buyers, and renters. As a result, our client experienced increased profitability and higher satisfaction rates among users. Read more about this project in our case study

A Guide to Real Estate Software Features: Best Practices, Technologies, and Resources Needed

A Guide to Real Estate Software Features: Best Practices, Technologies, and Resources Needed

Key Takeaways

The real estate software market is growing steadily, making it worthwhile to consider developing your own solution. While the features mentioned are common in many real estate management applications, they are optional additions that can significantly enhance your system. Still, the functionality of your app will be tailored specifically to fit the needs and type of your business.

Different companies prioritize multiple aspects – some focus on marketing, while others emphasize automating financial operations. Therefore, before selecting your outsourcing destination and software development company, it’s important to outline the functionalities you prefer to ensure your future product meets your requirements.

At Inoxoft, we have extensive experience working with real estate companies and understand their unique requirements and challenges. Our team is always ready to offer you expert guidance and provide a customized solution that perfectly aligns with your specific needs and expectations. Contact us today to start your journey! 

Frequently Asked Questions

Why is mobile responsiveness important for real estate software?

Mobile responsiveness is a key element of software because many users access real estate platforms from their smartphones or tablets. Responsive design ensures that the website or app functions well on any device, providing a seamless experience for users whether they’re browsing listings, contacting agents, or managing properties on the go.

Can you elaborate on the benefits of AI-powered smart search functionalities?

AI-powered smart search offers more personalized and accurate search results. It understands user preferences, suggests relevant properties based on past searches, and predicts future needs, saving time for users and increasing the likelihood of finding the perfect property match.

What features are critical for real estate software?

Some most popular features for any real estate software include listing management, CRM Integration, advanced search, data encryption, mobile optimization, and marketing tools.

How to build real estate software?

Building real estate software involves several steps:

  1. Define Requirements: Outline the software's purpose, features, and target audience.
  2. Design: Create wireframes and UI/UX designs.
  3. Development: Code the software using suitable technologies.
  4. Testing: Conduct thorough testing to ensure functionality and usability.
  5. Deployment: Release the software and monitor performance.
  6. Maintenance: Provide ongoing support, updates, and enhancements.

I'm interested in outsourcing real estate software development. What are the next steps?

Firstly, reach out to the vendor via their official website or contact channels and introduce your interest to request an initial discussion. During this conversation, articulate your goals and timeline for the project. 

 

The vendor will likely offer insights based on their experience and expertise in real estate software development. Provide case studies or examples of successfully completed projects relevant to your needs. 

 

Once you've agreed on terms and signed a contract, the development process will start.