Scaling Up Startup Team With External Devs Engagement: Challenges and Solutions

Growth vs. Scaling

Let’s start with defining the terms scaling and growth and the difference between them.

Growth stands for the process when the company’s revenue increases in the exact same way (with additional investment in technologies or human resources). In this case, the formula may work like this: more orders lead to the need to hire more workers, which brings more revenue in general.

Scaling refers to the process of increasing a company’s revenue exponentially (without additional investments) To get a maximum income with minimum expenses.

Prepare Your Startup to Scale

First of all, ask yourself if your startup is really scalable. Rapid scaling is one of the reasons for failure in many businesses. Even though you have an outstanding product that fulfills all the requirements, you have to question what you provide and if you can upgrade your company with it. According to Forbes: you are ready for scaling your development team “when you have a proven product, proven business model and about to expand to new geographies and markets”.

The first thing you need to do before starting this process is to ask yourself whether your company is ready for this. There are a lot of startups that failed because they started this journey too early with the same approaches and didn’t realize that all the business processes have to evolve as well. Basically, what got you here won’t get you there. So, be ready to pivot.

Are you in the process of scaling a startup team? Here are a few thoughts:

• When you start to scale up, your business turns from a building-a-product approach to a distribution one. Once you get to the point where you sell your product, the next challenge is how do you get people to buy more or how do you get that distribution? Whether it’s through some channels, direct sales, or marketing. It’s difficult to build a very scalable distribution channel quickly, so think about it in advance.
• It’s expensive to scale. If you run out of cash, it’s a real problem, that’s why plan new monetization methods in case of emergency.
• Establish rules and processes. Make sure everyone is on the same page by following the rules while you scale up your business. Firstly, it will give you time to concentrate on core issues. Secondly, such a company remains strong even if the CEO pays attention to other projects. And finally, making sure that you have rules, gives people the structure to be more successful.
• It’s all about the people. Do you have a strong team that will run the company without you being involved in every decision? If not, hire the best out there.
• Think about the offshore strategy. There are challenges like time and culture differences but good management, and outsourcing development teams will strengthen your organization.
• Find functional experts with relevant (preferably, successful) experience and a professional management skillset. Pattern recognition helps not only in big data but while scaling up software startups too.

According to Michael Alter, a clinical professor of entrepreneurship at Chicago Booth:

“Business is really a movie, sometimes the plot’s a little different. But once you’ve seen the movie, there’s real value. And the issues you have around scaling are very similar across businesses. So finding somebody who’s seen the movie is really helpful, and when you get somebody who’s seen the movie, it’s like, it’s magical.”

• Define and reinforce the values that will maintain the business.
• Last, but not least, remember that you can’t run in lockstep anymore, so you need to start establishing new systems and processes to build a scalable startup.

Check the best team management software to improve your work productivity.

When Should You Scale Your Startup?

From the very beginning, every startup evaluates the same questions: how to get to the next level, how to reach the audience, does the business has the capacity to grow. 90% of new startups fail, 50% of businesses make it to their fifth year, and 40% of startups actually turn a profit.

How can you know when your startup is ready to scale? Here is our list of the signals that you are ready to expand:

• Your product is validated and ready to expand to the new marketplaces.
• You’ve already fulfilled the initial business goals
• You have a strong core team that can handle rapid changes
• You have too many clients to handle by yourself
• You’ve created a positive cash flow for your firm
• You are ready to expand your in-house team, the external dev team

An example of such transformation is Jellyvision, a software company based in Chicago, Illinois. Initially, it was the company that made games on CD-ROMs. Eventually, those things became outdated, just like the company’s original business model. And so, there was a critical need to change. Jellyvision went from a hits-driven B2C gaming company to a B2B enterprise SaaS company. They got into health insurance, and this transition is recalled as their scaling.

Reasons to scale your startup

Here are a few reasons why you should consider scaling a Startup with External Dev Team

• Lack experience of in the in-house team
• Access to more experienced offshore talent
• Reduced cost of operation and project timeframes
• Time to focus more on strategic goals
• Fresh ideas, a new approach to doing business

If you filled out the checklist mentioned above and are still wondering how to scale a startup, let’s proceed to the next part.

Need a piece of advice on a software startup business plan? Inoxoft is ready to share some tips!

How to Choose Your Startup Scaling Strategy?

Selecting the most appropriate strategy for scaling startup involves considering various approaches tailored to your needs. Here are several strategies for startups to scale up you should consider:

• Fundraising advancement. If your startup has been following the traditional funding stages, progressing to the next funding round could be the right move with a well-prepared pitch deck, organized financial statements, and a transparent outlook on expansion plans and profitability.
• Technological investment. Enhancing current offerings or adopting a more modern and scalable IT infrastructure can improve customer service, especially when expecting increased users and traffic.
• Revamped marketing campaigns. Utilize the viral nature of social media and explore options such as engaging content creation, paid advertising, video blogs, SEO, email marketing, and direct marketing. Consulting with marketing specialists can provide insights into the best fit for your business.
• Diversification through new products/services. Launching complementary products or services can foster startup growth: expanding a tool to accept different file formats broadens its appeal. Despite the apparent simplicity, this expansion requires investment and overcoming challenges in development, testing, and support.
• Process reflection and optimization. A cost-effective strategy involves reflecting on current business processes, identifying inefficiencies, and streamlining operations. Addressing internal inefficiencies can yield substantial savings, providing funds for reinvestment and subsequent startup scale.
• Experienced management hiring. Objective professionals can handle stressful situations more objectively and contribute to organizational robustness, which is crucial for retaining top talent and avoiding the high costs associated with employee turnover.
• Building a self-sustaining business. The ultimate goal is to establish a sustainable business that can operate seamlessly without heavy reliance on the founder. Preparing the startup to function independently involves distributing roles, hiring specialized talent, and relinquishing control, which results in enhanced agility, resilience to market changes, and overall operational efficiency.

Choosing the right strategy to scale up startup depends on your startup’s unique circumstances, and it may involve a combination of these approaches. Regularly reassess your strategy based on market dynamics and the evolving needs of your business.

How to Prepare a Startup for Scalability

Develop your strategy

Clearly define your business goals and tailor your strategy to align with your vision and mission. Consider factors such as target market, competition, and differentiation and don’t forget to reassess and adjust your strategy based on market dynamics.

Invest in technology

Prioritize technology that enhances your product or service. Ensure scalability and reliability to handle growth; stay updated with technological advancements relevant to your industry. Investments in a robust IT infrastructure can contribute to long-term success.

Consider outsourcing

Focus on your core competencies and consider outsourcing non-essential tasks: areas like customer support, payroll, or certain technical functions. Outsourcing allows you to allocate resources efficiently and concentrate on strategic aspects of your business.

Enhance marketing

If you want to scale your startup, develop a comprehensive marketing strategy to reach your target audience. Utilize various channels such as social media, content marketing, and paid advertising. Regularly analyze and optimize your marketing efforts based on performance metrics.

Focus on your reputation

Prioritize building a positive reputation in your industry. Provide excellent customer service, deliver quality products or services, and actively seek and address customer feedback. A strong reputation can lead to customer loyalty and positive word-of-mouth.

Choose the right team

Build a team with the skills and passion necessary for your startup’s success. Ensure a cultural fit within your team, invest in employee development and create a positive work environment to retain top talent.

Establish self-sufficient business model

You should aim to create a self-sustaining business that can operate smoothly without your constant involvement. Delegate responsibilities, hire experienced management, and establish efficient processes to improve the scalability of your startup and prepare it for long-term success.

How to Scale a Startup?

Once you decide to scale up a startup development team, here are the steps worth taking.

Make a plan

It may sound obvious, but start with the basics and come up with a startup scaling strategy that shows continuous innovation. Also, we encourage you to read our article about software development business models!

Attract additional investments

To expand your business you need to attract new investments. Build a thoughtful business plan of the exact sum you need for development. The most convenient way to do so is to reach out to investors and your ability to justify a strategy will definitely help.

Consider outsourcing

To strengthen the team, you may consider hiring globally with lower rates but the same work quality. It’s a great tool that gives the opportunity to concentrate on core processes whether you delegate some company functions or hire a vendor to conduct the full cycle of product development.

Imagine if you need to develop your product or you have an idea to launch a new one. Of course, you can rely on an in-house team or even expand it. But to do so you need to recruit and train a staff of developers. Set up a workplace, and think about the HR team to keep a work-life balance within your company. The strengths of external development are the ability to quickly attract specialists in the desired industry and the ability to optimize costs. When working with vendors, you pay only for the working hours of specialists and do not cover other expenses.

Besides, if at first, outsourcing was mostly used to save costs, now startups and little businesses are delegating not just non-essential activities but those that demand high-quality performance. Don’t miss a chance to discover our list of the best countries to outsource software development.

Other benefits of scaling up a startup with a dev team

• Quick start of a project
• Access to a larger talent pool
• Opportunity to hire the most efficient vendor
• The attraction of resources such as fresh views, experience, and knowledge
• Dedicated, flexible team with a variety of hard skills

Find more about the average developer hourly rate in the USA.

Automate the processes

To be scalable, your company should function just fine without you. Trust us, it will save a lot of time if you set up

• production automation
• payroll and billing
• training processes for new hires
• document processes etc.

Focus on potential customers

That is worth remembering that your target audience will be different from the one you are used to. Users have found you and remain loyal despite some of your bugs or other issues. Now it’s time to pay attention to those who expect a little more from your product. Turn the focus from a set of customers that got you here because it is usually not the same set of customers that will get you there.

Create a scalable marketing plan

The world’s finest products don’t always win. Somebody else who may have had a great product but terrible scalability is losing while your plan makes the product recognizable and successful. So, don’t forget about the marketing strategy of how to attract new customers, because what worked to get them earlier differs from modern approaches.

Invest in technology

Software is fundamental. If you invest in technology, it will make the process of scaling more convenient and less expensive. Automation, for instance, minimizes manual work and runs your business at a lower cost and more efficiently. An established CRM system helps with managing customer data and offers them a better user experience.

Learn more on how to build a successful tech startup in our blog!

Challenges to Scaling Up a Startup Development Team

These are possible challenges you can face while scaling the development team:

Onboarding

If you only onboard a couple of new software developers a year, you can relax and let your senior engineers mentor new team members. However, when you’re doubling your size by scaling, it’s almost impossible to do that with each new hire. Find a way to make onboarding work without slowing the process down or sacrificing the quality of performance.

Communication management

At first glance, with scaling the software team it seems like you’ll be able to do more tasks faster and better as now there are more people to cover the scope. However, if you have entire distributed teams off-site or even a few remote employees, there will be a challenge to manage a project. Especially in terms of communication because of different timezones (up to 10-hour difference) and locations.

Project management

Project management can become another challenge with rapid scaling. During this process, the number of tasks snowballs, and different management approaches might conflict with each other. Thus project management principles and practices have to be developed.

Manual activities

With scaling in software development and the growth of your development team, manual tasks become difficult to handle. So, automation is a crucial part of DevOps that needs to be implemented while the development team scales.

Existing codebases

Diving into another engineer’s written code can be challenging. Thus, there is a possibility that expanded teams may have difficulties with the existing codebases. It takes some time to get used to working on someone’s code.

Final Thoughts

So, how to scale a startup team? Why does someone succeed and others fail? There is an opinion that winners are those who intersect technology invention with the business invention (that includes new business models, approaches, etc) and then they move really fast to establish it. Those who pay attention only to the technological component and forget about other processes (e.g. marketing) don’t keep up with competitors.

The last question is whether your business system and the team will be able to accommodate growth. If so, here is one of the most convenient approaches, hiring a dedicated software development team. It works if:

• There is a lack of experts in your in-house team
• You are looking for a fresh view and new solutions
• You want to strengthen the existing team or create a new team of experts
• There is a need to speed up the development
• You plan to scale up the project

Outsourcing vendors have the technical staff and experience that enable them to be more efficient than your company. Incorporating these functions internally takes a lot of effort, and resources (such as time or money). So, the solution is to find a reliable partner that will scale your business if you want it.

Inoxoft stands as a software development company for startups. Our clients obtain the best cost-effective solutions, and convenient software development services and build with us long-term partnerships.

If you have any questions, feel free to contact us. Let’s implement your business idea together!