Our client is a USA-based company that calls for action against women discrimination in mass media and entertainment industries. Being a woman herself, the client wants to change the way women are represented in the world of cinematography.
Having understood that women are misrepresented in media and a bigger percentage of directors, writers and producers are men, the client felt a strong need to make female identity central in cinematography and entertainment. Thus, she wanted to produce a streaming platform, where women roles could be reimagined and all the media content was women-led. This platform could be the perfect possibility to communicate the right values about female representatives internally and promote them externally on global terms.
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Inoxoft team of experts has met with and managed the following challenges:
Inoxoft has successfully implemented the client’s business need. Our team managed to:
