Client
Our client is a USA-based company that calls for action against women discrimination in mass media and entertainment industries. Being a woman herself, the client wants to change the way women are represented in the world of cinematography.
Our client is a USA-based company that calls for action against women discrimination in mass media and entertainment industries. Being a woman herself, the client wants to change the way women are represented in the world of cinematography.
Having understood that women are misrepresented in media and a bigger percentage of directors, writers and producers are men, the client felt a strong need to make female identity central in cinematography and entertainment. Thus, she wanted to produce a streaming platform, where women roles could be reimagined and all the media content was women-led. This platform could be the perfect possibility to communicate the right values about female representatives internally and promote them externally on global terms.
Inoxoft team of experts has met with and managed the following challenges:
Inoxoft has successfully implemented the client’s business need. Our team managed to: