Development
Delivery Models
Despite growing conversations about gender equality, the media industry remains dominated by male directors, writers, and producers. Women are often underrepresented or misrepresented in storytelling. The client envisioned a platform that would:
We delivered a cutting-edge web streaming platform that redefines how women are portrayed in media. The platform features:
Breaking New Ground
The platform established a niche market by championing women’s representation in media. It positioned its owner as an innovator and advocate for equality in entertainment.
Empowering Representation
The platform created a global stage for women’s voices in media, fostering awareness for their contributions.
The platform was designed to celebrate women’s roles in front of and behind the camera. Administrators carefully curated its content by uploading movies, trailers, and detailed descriptions, selecting films that featured women in lead roles or were directed and produced by women.
To provide seamless viewing across devices, the server processed each movie by transcoding it into multiple quality formats. High-performance HLS and DASH streams were generated—HLS catering to iOS and Safari users, while DASH supported other operating systems and browsers. These streams were securely encrypted to safeguard content during transmission.
The platform catered to users seeking authentic, women-led narratives. After signing up for an initial free trial month, users could continue accessing the platform through a subscription model.
Upon logging in, users landed on an intuitive Home Page, where they could explore a collection of movies and TV shows tailored to their tastes. They could create personalized playlists, ensuring their favorite titles were just a click away. For each selected movie, detailed information and trailers offered a deeper look into the story, helping users make informed choices based on their moods or preferences.
One standout feature of the platform was the ability to share the experience with friends. Users could invite others to watch a movie by entering their friend's phone number and specifying a start time. This feature, particularly popular during quarantine periods, brought a sense of connection by enabling shared viewing moments, even from afar.
This thoughtful blend of content, usability, and innovation made the platform a unique space for audiences to engage with women-led stories while fostering meaningful interactions.
Inoxoft has successfully implemented the client’s business need. Our team managed to:
