Our client, a seasoned English teacher from Ukraine with 13+ years of experience and over 500,000 blog followers, had built a loyal community but was limited by a service-based model. Courses were managed manually, admin tasks consumed hours, and growth relied entirely on personal effort.
We built a custom LMS that now delivers courses, automates admin, issues certificates, and generates revenue even when the teacher isn’t online. This freed the educator to focus on what matters most: creating content, engaging with learners, and growing the community.
Most LMS projects start with an institution that already has structure, staff, and processes. Here, it was the opposite. Our client was a solo educator with a massive following (half a million learners who trusted her content), but behind the scenes, everything ran on manual effort.
The real challenge was capturing the teacher’s personal voice and brand while giving her the infrastructure of a modern EdTech business. Unlike typical LMS cases, this project was about preserving individuality while engineering scale.
We turned years of teaching expertise and a loyal online community into a platform that works 24/7. One that teaches students, generates revenue, and gives the educator time to focus on what matters.
Build a platform capable of serving thousands of students without adding staff or exhausting the educator.
Mirror the look and feel of the teacher’s blog to preserve trust with an existing 500K-strong community.
Eliminate repetitive admin tasks like registration, grading, payments, and certificate issuance.
Expand revenue streams through digital flashcards, speaking clubs, independent courses, and premium learning paths.
Ensure the system could evolve with the client’s growing audience, supporting long-term business expansion.
Go beyond static PDFs to build interactive experiences with quizzes, gamification, and real-time communication.
When the client came to us, her request was: “I don’t want a generic tool. I want something that feels like my blog, but works like a real platform.”
Canvas LMS gave us the flexibility to build on, but it came overloaded with modules meant for universities. We stripped it down, rebuilt the flows for a single teacher’s business, and added what really mattered.
The project didn’t end at launch. Together with the client, we’ve continued to evolve the platform through regular feature rollouts: integrated video conferencing, speaking clubs, and new learning formats.
Our partnership is built on co-creation rather than outsourcing: the client brings vision and deep knowledge of her audience, while we deliver the technical foundation to scale it.
The LMS is treated as a living product; one that grows with the community, adapts to new teaching methods, and opens fresh opportunities for the business.