The client is a large retailer in the U.S., whose main goal is to create a dynamic retail enterprise that meets customers’ unique needs. The company’s way to gain profits revolves around sending its customers catalogs with clothing brands to the doorstep. No physical shop is present. On viewing the catalogs, customers can order a variety of clothes by mail and phone. For this reason, the target audience of the company is mostly elderly buyers, the average age of whom is 70 years old.