The idea to create the Yumble food delivery appeared from the practical need – to provide kids with healthy and fresh foods on a daily basis. The problem of parent’s lack of time and imagination was handled with a convenient e-commerce platform to make the ordering and delivery fast and easy.
Platform functionality had to reflect the practical needs of the clients
The major purpose was to enable parents to purchase healthy meals for children and easily manage the orders
Target audience is adults/parents who know exactly what are the food preferences of their kids
Geolocation of the customer had to be taken into account because the US tax system impacts the overall price of service
