We live in the time of technological progress, are you surprised? Of course, you aren’t. It is clear that highly developed society requires a software, which simplifies the daily life. That is the reason why businesses should take care of the mobile application development. So, what should be included in the mobile application, that people will use it, take advantages of it and your business will be successful? Let’s review few the most important things. Create a Great ProductThis statement sounds quite obvious and very important – that is it. First of all, do you best to create a top-notch product, from the perspective of the UX/UI design and software development. Your application should be simple in usage and include the best technologies. Don’t Forget About Both Android and iOSAnother important issue is to not concentrate only on the one operational system, it should be available for both Android and the iOS. Practice shows that applications available for both operational systems, are gathering more audience. Consider Small MarketsOf course, everyone wants to be on the list of Top-10 on the US market, but there is more room for development in the Latin America, Europe or Asia. The amount of installs needed to get to the US Top 10 is 30 times higher than in Mexico, with cheaper CPI. Mind the MarketingMarketing is an important part of the app popularization, doesn’t matters if you created a perfect application – take care of advertisement. It is the most essential to attract the first branch of users to test the metrics, understand the real value of a product, analyze the behavior of each user, before continuing with systematic updates. Use tracking tools to measure what happens inside the application, every click is important. Make it Free of ChargeFor some users, there is a big difference between 0.99$ and 0.00$ to be paid for an app. So it is better to make it free of charge, monetizing application with in-app purchases. It increases odds that users will download your app to give it a try. Otherwise, users will mind twice before downloading an app which cost money. Will users be able to live without it, after they try it?Consider the importance of your mobile application for the average customer. Your aim is to make users download an application, and keep it after that. If the application is not useful, or if it doesn’t have a real value or attractiveness, it will not be downloaded or will be deleted immediately. Make Sure Your App Has a Clear PurposeCheck your smartphone, what apps are you keeping in there – most of them are there for some purpose. You use maps to navigate through the city, messengers to communicate with friends, photo editors to improve images, budget planning tools to save the money, this list may be continued, but the issue is clear – users keep only those apps which are useful.Summing UpCreating the application is a process that requires a knowledge, precise analysis of the market and understanding the customers’ needs. As well as, it is important that application is simple in usage, as no one wants to bother finding out which bottoms to press performing simple actions. Delegate application development to the team of professional software engineers and enjoy the success!