We’ve all heard that it’s better to see once than hear a hundred times and UI and UX designers know it better than the others. It’s not that the users got spoiled, it’s that the market became so competitive that each website or application needs to be perfect to keep the guests onboard. It takes seconds before the guest lands upon a website and a UI and UX designer is the one who creates a perfect landing platform. Let’s draw a dividing line between the UI and UX to see why they are that important. The UX stands for User Experience and the UI for User Interface. Both of them have a dramatic impact on the product usability which basically means that they either attract the users and hold them or simply repel them.
First goes the UX and only then comes the UI and here is why
You might have been misled by the word “design” and thought that it is done at the final stage of software production. In fact, the UX takes place at the very beginning of the development process.
First, the designers make a research on the business need and strategy of the client and researches the best possible solutions. Then, the UI/UX designer and a software architect decide the construction and logics of the product. The main point of this phase is to define the target user and create a product that would allow him/her navigate in a usual way. Khoi Vin was absolutely right when he once said that “Asking users to adopt new behaviors or even modify their existing behaviors is very, very hard” and, I think, the majority of UI/UX designers would eagerly agree with him. That is why while building the prototype of Google you have to keep in mind that the users would want it fast and almost independent – they’ll expect that there’s going to be a field to print the text and additional functions. The users will not fancy a search engine that requires an additional research on the list of the alphabetically ordered websites.
Next, the UI/UX designers devise the Information Architecture by studying the hierarchy of the product and creating the media workflow. Basically, they’re doing their best to make the user love your application, program, or website. The hierarchy is all about choosing what is important and should be highlighted and where it should be located to be well-seen. The workflow takes care of the logical sequence of the data located on the page.
Here comes the visual part. After the workflow was polished to perfection and the Information Architecture is as logical as it can be, the designers embark on the next phase – the visualization. It takes different forms and shapes but mostly the UX designers make the wireframes, prototypes, and mockups to render the prior vision of the product. The Creative Brothers at IDEO Tom & David Kelley once pointed that “If a picture is worth 1000 words, a prototype is worth 1000 meetings” which basically explains why the various visualizations are more efficient.
High Fidelity visualization is more detailed and precise than the Low Fidelity and it requires additional coding. The client receives a fully-fledged prototype that has a lower functionality than the final original version but it shows how the user will see it. Additionally, across the Low Fidelity and High Fidelity phases, the designer conducts the User Testing to see which strategies and methods would work best.
Before we dwell upon explaining what is UI, let’s summarize what the UX is:
The process of UX designing aims at improvement of the interaction between the company and the users with the help of software product. UX design includes the phases of researching, testing, developing, content writing, and creating the prototypes. UX designing concerns the technical and analytical parts of the product development, as compared to UI designing .
UI – A Cherry On the Top
The product’s body is built of three blocks – Code – bones, UX – the organs, and UI- the makeup on the face. This specific kind of makeup for software is the most attractive thing that keeps the users in tune. As an experienced makeup professional, the UI designer has to know what suits a model best, what would highlight the strongest and most attractive features, and make it as likable as possible. What is more, the UI designer needs to know the product development process to make a strong link between the business need and customer’s expectations. Like the UX designers, the UI specialists participate in the entire cycle of product development:
- make a Customer Analysis;
- research the design;
- create the Graphic development and branding strategies;
- writing storylines and user guides.
Estimating interactivity and responsiveness:
- analysis of the perfect customer;
- UI prototyping;
- adapting the product to the devices of all screen sizes;
- implementing the concept with the developers.
Basically, the UI designer does everything to help the user accomplish the goals and receiving the positive impression from the visual side of the product. The UI is more about creativity and making a pleasantly looking product, meanwhile, the UX is more socially and functionally-oriented.
Finally, here are the benefits of developing with UI and UX designers:
- your product meets the expectations and needs of the users;
- it performs a clearly posed task;
- the interface is convenient, logical, and functional;
- the product acts up to the expectation of the user serving the business need of the client.
In practice, the UI and UX designs are done by one person who goes along all the procedures. Anyway, be it two designers or one, using of UI and UX designing services gives your project more chances to appear popular and functional. Save your money and time offering a well-rounded product to your customers – enjoy the services of the Inoxoft’s UI and UX designer and give your business idea a smart functionality and beautiful visualization.