The client met with a problem of poorly managed important information about horses and wanted to avoid fraud in the equine business as it is an expensive and prestigious industry. The client’s idea was to optimize information about the horses’ daily activities and organize it into one tracking system, where every activity or event the horse participated in could be recorded.
Professionals like veterinarians, trainers, farriers and owners or co-owners could make records according to the horse’s health status, training sessions and other events. The main goal of the horse-tracking system was to ensure transparency of horse care and absolute clarity of each activity to horse owners and the others.