Emerging Technologies in Real Estate Disrupting the Market: Top Trends To Keep an Eye On

How Technology Works for Your Real Estate Business: Case Study from Our Team

Ever feel like your business is doing all the right things but still hitting those same frustrating walls? We recently worked with a regional real estate developer who knew that feeling well. They came to us looking for a better way, and we think their story really shows how the right real estate technology can totally change the game, especially knowing current market trends.

The Challenges

This developer had a fantastic portfolio of mixed-use commercial properties – the kind many real estate investors dream of. But something wasn’t right: tenants were leaving more often than they’d like, and empty units were sitting vacant for too long. Their team was working hard on traditional marketing like print brochures and relying on in-person visits for their real estate listings.

Those old methods had worked for sure. But the real estate sector had changed, especially with younger renters and property buyers now demanding modern digital tools. Their approach hadn’t caught up. Before, they’d used a generic property tech solution. It just wouldn’t integrate with their real estate website, couldn’t scale as they did, and lacked key elements of compelling visual listings, basic virtual property tours, and simple mobile access.

The Solution

That’s when they teamed up with us to build a custom real estate platform – a piece of software that worked the way their business worked:

• A go-to dashboard for all their listings, connected to their website and customer info.
• An easy, phone-friendly way for people to ask questions and apply.
• A smart system for booking amenities.
• Automatic reports showing what was happening with inquiries, applications, and who was living in their properties.
• Secure access for everyone on the team, so leasing, maintenance, and finance all work together.

Our team rolled it out step-by-step, listening to their team and adapting the real estate software as we went. When the new mobile application process went live, the difference was almost immediate: people could apply in minutes right from their phones. Inquiries got to the right person without failing, and they started getting real insights into how tenants were using amenities, which helped them make much smarter decisions about upkeep and staffing.

The Results

So, what did all this mean for their business? The numbers tell a story of less stress and more success:

• They saw vacant units fill up 32% faster in just the first six months.
• The number of genuinely interested people applying shot up 2.4 times.
• Their team could review applications 40% quicker.
• Most importantly, tenants were happier. They had fewer complaints, and they were actually using and enjoying the community spaces more.
• The developer got an efficient system that brought their whole operation together.

Feeling like your own real estate operations could use this kind of boost? We’d love to chat about how a solution designed around your needs could make a real difference for you, too.

Why Smart Technology is No Longer Optional in the Commercial Real Estate Industry

Just to pause and think about how much our daily lives revolve around our devices… This flawless digital experience we all expect for, well, everything? That’s exactly what your clients and tenants (individual property buyers or large real estate companies) are looking for when they engage with the real estate market. The entire real estate industry is being fundamentally reshaped by this wave of tech-savvy consumer demand for speed and simplicity. Plus, with so many people rethinking work-life balance and choosing remote setups, the old rules about where people need to be are being rewritten, seriously shaking up both housing and commercial real estate needs.

Despite economic headwinds like interest rate hikes, the desire for property, the perfect home, or the ideal commercial real estate space still burns incredibly bright. It’s this constant demand, now supercharged by innovative solutions and smart real estate technology, that’s making the PropTech industry absolutely buzz. The global market for these tools grew from roughly $30.16 billion in 2022 to $40.58 billion in 2024, with projections to triple by 2032.

So, when we talk about real estate technology trends and new shine tools, we’re genuinely talking about the new bedrock of real estate itself, meaning property management or how real estate investors approach investment strategies for their real estate assets.

If you’re wondering what real estate professionals are using and spending on tech, the US National Association of Realtors Technology Survey gives us a great snapshot:

• The top three tech and real estate tools realtors claim give them the highest number of leads are social media (52%), customer relationship management (CRM) (32%), and local multiple listing software (MLS) (26%).
• Respondents named drones (35%), AI and ML (28%), 5G (26%), and cybersecurity (10%) among the emerging technology tools used in their real estate businesses.
• 30% of respondents admitted to using AI real estate technology trends once or twice per month. 55% were somewhat familiar with the technology.
• 59% of respondents were unfamiliar with blockchain, while 31% believed it would affect the real estate market within five years.
• Average monthly spending on PropTech solutions and other tools ranges between $50 and $500.

As our COO puts it:

“Technology in the real estate sector’s already moved from the ‘nice to have’ list to the ‘can’t live without it’ list. It’s a must. For real estate investors and all you real estate professionals on the ground, getting smart with these tools is how you make your operations sing, how you make truly savvy investment calls, and how you actually meet the needs of clients who’ve grown up with tech at their fingertips. It’ll revolutionize the entire real estate journey for everyone involved.”

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How Technology is Changing the Real Estate Industry

Back in 1981, if you were buying a house, the National Homebuying Survey found that newspaper ads were your main go-to after chatting with a real estate agent. Fast forward to 2020, and 97% of homebuyers were turning to the internet to find their new place. So, how exactly has technology flipped the script in recent years?

• Property listing and search. Remember when “For Sale” signs in the yard and newspaper classifieds were the main ways to see real estate listings? Well, now about 76% of homebuyers are scrolling through listings online using their mobile devices. For the typical buyer, half of the homes they seriously consider are ones they’ve only viewed online first. Real estate companies and agents are using AI-powered MLS software to help buyers pinpoint exactly what they’re looking for, almost like a personal shopper for homes.
• Property valuation. Property valuation previously relied on less precise methods. Today, technology offers greater accuracy for property owners, homebuyers, and real estate agents. Advanced algorithms, including machine learning and AI, assess multiple elements like location, amenities, and property condition.
• Marketing. Social media has become the top lead-generating tool for real estate, followed by CRM, MLS sites, email newsletters, and listing aggregator sites. While digital ad campaigns, personal blogs, and standalone business websites were once very popular, they seem to be less of a direct line to leads in the current real estate market as we see it.
• Transaction management. Especially in commercial real estate, technology is stepping in to manage how offers are made, bids are analyzed, and how sellers and buyers reach that final handshake. Technologies like the cloud, machine learning, and blockchain are proving super valuable for handling due diligence and navigating other legal hurdles.

Key Market Segments in PropTech

PropTech – a multi-billion dollar market made up of many specialized areas. When you break it down, some of the most exciting and widely used real estate technologies today fall into these key groups:

• Property search and listing platforms. 91% of real estate firms use property listings to attract potential homebuyers. In addition to traditional descriptions and photos, the newest real estate technology includes 3D tours using virtual or augmented reality. 
• Property management software. With integrated platforms, homeowners and landlords automate routine tasks, including invoicing, accounting, and maintenance request management.
• Real estate CRMs. Many real estate firms still rely on texting, emails, and other traditional forms of communication. However, one in three has already adopted customer relationship management solutions to maximize leads and deals. 
• Mortgage digital platforms. The old way of getting a mortgage, with all its paperwork, has seen a big digital upgrade. Now, with the common use of e-signatures and online notary services, digital mortgages are standard practice.
• Real estate investment platforms. Thanks to big strides in location intelligence and big data analytics, IDX platforms make it much easier to make informed decisions and investment strategies. They also help investors keep an eye on how their real estate assets are performing and monitor changing property values, often in real-time.

What we’re seeing is a clear path to a client-focused real estate industry. Talk to us to discover the right tech solutions to elevate your practice.

The Wide World of Technology in the Real Estate Industry in 2025

When we think about technology in the real estate industry, a lot of us immediately picture those slick property virtual tours. And yes, that’s a big part of it! But there’s a whole lot of other exciting real estate technology tools and developments that are truly shaping how things get done. Let’s take a look at some key players and get some quick insights into how they’re making a difference.

Artificial Intelligence

How can AI tools and chatbots actually help out in the real estate business? It turns out, in quite a few ways. Real estate companies are using AI to get a better handle on real estate market forecasts and even predict what a home might be worth down the line. Plus, this tech is simplifying the workload for real estate professionals, with nearly half of real estate businesses using AI seeing costs go down, while a significant 63% of property companies report a boost in revenue.

A great example of AI in action is Zillow. Much like your social media feed learns what you like, Zillow’s platform analyzes how you search and what kinds of homes you prefer to speed up your hunt. Instead of endlessly scrolling through all the real estate listings, you can focus on a shorter list of places that are a really good fit. They’ve even added natural language search, making it easier to just type in what you’re looking for, like you’re talking to a person.

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Machine Learning & Automating Home Valuation

Did you know that about 28% of commercial real estate companies are now using ML to help them make smarter decisions? For instance, some are using image recognition, where the tech can “see” patterns in photos to gather details about a home and help them categorize properties more accurately and get a much better grip on their true value.

ML algorithms can look at tons of homes in an area, which is helpful for property owners and real estate professionals like agents because it can pinpoint factors that might really affect a home’s selling price. It can even help figure out if doing a bit of remodeling before selling makes financial sense. Essentially, this kind of “disruptive technology” in real estate takes over routine tasks in the home valuation process and helps cut down on human errors.

Opendoor, for example, started using AI in its pricing algorithms back in 2023. Their system looks at real estate market trends, broader economic factors, and the specific condition of a home to estimate its worth. What’s more, their evaluators use AI to decide if small renovations on a turnkey home could mean a better deal for sellers or buyers.

Customer Relationship Management Solutions

According to the National Association of Realtors (NAR), about 32% of real estate firms are using customer relationship management software, and 27% of realtors make it part of their daily routine. And for good reason: a good CRM is a fantastic tool for any real estate business. It helps manage contacts, store important client and property data, track leads through the selling process, and generally monitor how things are progressing with potential buyers and current clients. Real estate professionals can have their own online accounts, see all their interactions in one place, collect data points, and easily send targeted messages to different groups.

Sometimes, the best solutions come from truly understanding a unique challenge. We had the chance to do just that with an amenity management company hitting a growth spurt. As they expanded, the old ways of managing amenities just couldn’t keep up: bookings were tracked in spreadsheets, vendor calls happened over email, and the overview was non-existent… they were losing track.

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They needed a system that understood their daily operations. So, we worked side-by-side with them to develop a custom-built real estate platform. This new system neatly integrates their amenity scheduling, vendor management, client profiles, and all those essential internal processes. It gave them the solid foundation and clear oversight they needed to not only manage their growth with an effective property tech solution but to really thrive with it.

Could your business achieve similar results with a solution built just for you? Let’s find out together. Schedule a free consultation with our team today.

HOA Management Software

For anyone involved with Homeowners Associations, especially property owners within these communities, HOA property management software is an incredibly useful digital tool for handling accounting and processing payments. You can manage online portals for residents, share documents easily, and keep track of work orders. It also helps board members monitor progress and manage bulk charges for assessments through dedicated HOA database services.

And if you go for custom HOA management software, you can automate tracking due dates, keep an eye on board member tasks, and store documents securely. Plus, you can integrate it with other relevant software (CMS, MLS, IDX, calendars, and payment gateways).

All-in-one systems like PayHOA are definitely gaining traction within the real estate sector because they automate and simplify those time-consuming tasks like invoicing, accounting, and dealing with maintenance requests.

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Blockchain

We simply can’t talk about emerging real estate tech trends without mentioning blockchain. The tokenized real estate market alone was valued at around $119-$120 billion in 2023, with some predictions seeing it soar to $3.2 trillion by 2030. For individual real estate investors and homebuyers, applying blockchain technology could also translate into considerable savings. It aims to cut down on hefty bank fees, title work, and other intermediary charges that typically inflate the cost of closing a deal.

Propy is a good example of a blockchain-based platform for managing offers and real estate transactions. Unlike many “paperless” solutions, it’s designed to be transparent, secure, and fully protected from common issues like wire and title fraud.

So, what does blockchain do? It’s used to store data securely and to automate, speed up, and track real estate transactions. You can also be confident that all verified transactions are kept confidential, accessible only to the network participants you choose. With blockchain, real estate professionals can create “smart contracts” by digitizing information and storing it in an encrypted database.

Augmented Reality

Another exciting piece of technology in the real estate sector that helps clients really feel like they’re walking through one of your listings is virtual property tours. About 70% of tech leaders think AR will actually be adopted more widely than virtual reality. Because AR usually just relies on a smartphone, something most buyers already have in their pockets, unlike VR headsets.

How does it work? Computer-generated images are overlaid onto a real-world view (through your phone’s camera) to create a virtual simulation of a space. Real estate professionals can “virtually stage” listings for clients to play around with the look of a home and see how the property could truly work for them and their furniture.

AirMeasure is a popular AR tool that’s also handy in real estate for instantly figuring out dimensions. The app can help you visualize how furniture might fit in a room based on its measurements, and even help you pick the best size TV for that wall in your new home.

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Cloud Integration

Cloud computing is another one of those “disruptive technologies” that the real estate industry has happily embraced. It makes day-to-day operations for companies much more efficient, whether that’s renewing a lease with a renter or handling internal business tasks. For a while now, cloud technology has been the backbone for remote closings, electronic document signatures, and many other operations that used to require everyone to be in the same room.

The “smart building” market, which really depends on cloud storage and computing power, was valued at $117.42 billion in 2024 and is expected to keep growing at a rate of about 21.8% each year. A good example of this real estate tech trend is the Smart-i-Building by Wipro Limited. Running on Microsoft Azure, it helps increase how efficiently space is used and cuts down on energy consumption, which is great for minimizing the environmental footprint of office buildings.

Internet of Things

The number of connected IoT gadgets went up by 16% in 2023, surpassing 16 billion devices worldwide. At a homeowner level (benefiting property owners), IoT can manage demand response programs, monitor how much energy you’re using, and control heating and cooling systems. Commercial real estate gets these same fantastic benefits, just on a much larger scale.

Meanwhile, in development and construction, real-time IoT monitoring can help track progress on site, make smoother team communication, and optimize costs for real estate companies.

ABB Cylon BMS is one example of an integrated IoT solution for monitoring and management. It’s designed to optimize energy consumption and help reduce the carbon footprint of buildings.

Geolocation and Localization

Geolocation, as one of the key technology trends in real estate development, is incredibly helpful for more than finding a property’s exact spot on a map. It allows for visualizing crucial factors like property data, county maps, flood zone maps, and even soil types to help estimate land value.

The location intelligence market was already worth over $18 billion in 2023 and is set to continue its strong growth, expanding at a rate of about 15.8% for the next decade. Its impact on commercial real estate is huge. Real estate companies like DataAppeal, for instance, provide actionable location data tailored to specific investment goals. By analyzing datasets that include information on traffic, demographics (like age and gender), and more, these tools help real estate investors pinpoint the best properties for their portfolios.

Digital Mortgages

As we’ve touched on, younger generations of Millennials and Gen Z make up a large portion of property buyers these days. They prioritize convenience, speed, and sustainability in every aspect of the real estate deal, including mortgages. Digital mortgages, powered by e-signature tools (real estate technology companies or general tech providers like Adobe) and online notary services, close the rate gap for buyers and lead to faster closing times for lenders and sellers.

And we’ve certainly seen this need for speed: a mortgage provider approached us because they were facing a common issue: younger property buyers were dropping off right before closing. Everything would go smoothly until it was time for the traditional routine of printing, signing, scanning, or worse, making an in-person appointment. It simply didn’t match how their customers expected to move.

We worked with them to build a digital mortgage flow that made the entire process remote-friendly from start to finish. Within just a few months after integrating e-signatures and online notary services into one portal, their average closing time for real estate deals dropped by over a third, and the lender could finally keep pace with the speed their buyers expected.

Real Estate AI Agents

At this point, we’ve all encountered AI that can chat. But let’s move the conversation to the kind of AI in real estate that truly thinks and does on a whole new level: autonomous AI agents becoming integral to how real estate companies actually operate. For example, could you use a leasing assistant driven by the newest property technology that autonomously filters through a flood of inquiries, pre-qualifies applicants with precision, schedules viewings, and ensures your CRM is always pristine? Or how about an AI that acts as your maintenance quarterback, expertly routing repair requests based on urgency, past issues, and vendor capabilities?

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We saw a perfect example of AI translating into real-world wins with a client that was ready to outsmart their outdated pricing methods. Manually deciphering real estate market trends and pinpointing precise property values was becoming a drag on their speed and effectiveness. They desperately needed a leap in intelligence.

We helped them make that leap by creating a bespoke AI pricing assistant, an intelligent partner, constantly absorbing live market data and property buyer patterns to deliver pinpoint, optimized pricing advice on the fly. Now, they are compressing a whole day’s worth of complex analysis into a few short minutes – that was the 80% time. They also saw a 25% surge in property sales and a 25% boost to their profits in half a year, all because they embraced a smarter way to price.

If giving your team a strategic edge with AI sounds like a smart move, why not take the next step? Let’s discuss how we can bring this level of intelligent automation to your operations.

GIS-Powered Market Intelligence 

Still making big real estate decisions based on gut feel and tangled spreadsheets? There’s a much better way with this game-changing real estate tech trend: GIS-powered market intelligence. Today, real estate investors rely on those sophisticated real estate platforms that layer critical data (zoning, demographics, live foot traffic) onto insightful visual maps.

You can instantly gauge a site’s viability with heat maps revealing local income trends or transit links. This smart property technology also overhauls how property values are assessed. A recent study confirms that GIS tools plus AI mean quicker, more precise, and transparent valuations for everyone, from sellers to property buyers.

Cloud-Native Real Estate Platforms 

How many different software tools is your real estate company currently using? It’s probably one for real estate listings, another for payments, a third for support tickets, a fourth for amenity bookings, and who knows how many for just basic team chat. Surely, none of them play nicely together, and you get frustrating delays, doing the same work twice, and a team that’s understandably tired of the digital runaround.

But here’s some good news: cloud-native real estate platforms. These systems, built with smart property technology, are designed to bring all your critical operations into one harmonious environment. You get real-time data, easy mobile access, and the flexibility to adapt – a clear signal of evolving real estate industry trends.

“One client we worked with had these three separate systems… We built them a single platform to do the job. And pretty quickly – I’m talking a few weeks – they all noticed things just clicked. People were coordinating without tripping over each other, responses were quicker, and they weren’t losing things in the shuffle anymore. It just smoothed everything right out for them.”

— Maksym Trostyanchuk, Inoxoft’s Head of Delivery

API-First Architecture

Nothing stalls your real estate operations quite like when your essential tech tools don’t communicate. If your main property technology platform acts like it’s on a deserted island (no connection with your CRM, payment gateways, or your smart building features), your efficiency is in serious trouble. Data doesn’t flow, simple tasks become not so simple, and any plans to grow your real estate company can get seriously bogged down.

The whole idea of ‘API-first architecture’ is to create your tech foundation so it’s inherently good at connecting with other software and systems, almost like giving it a ‘passport’ to work well anywhere with other advanced technologies. You’ll be quipping your main platform with a set of universal keys from the get-go.

We saw this principle work beautifully for a client whose rental real estate platform needed to integrate with Stripe for their payments, HubSpot for outreach, and a specific smart lock provider. Once these systems were linked, all the essential property transactions, payment cycles, and property access control became automated and impressively streamlined, ready for whatever market trends and tech advancements come next.

Operational Dashboards 

The real estate industry generates a mountain of data, but turning it into smart decisions on the fly can be tough. That’s why we’re seeing operational dashboards evolve so quickly. They’re ditching their old life as once-a-month static reports and are now becoming custom-fit decision hubs for real estate professionals, all thanks to better property technology.

And just like that, your leasing manager sees exactly which tenants might not renew. Your operations lead to spotting a pattern in repair requests. Your head of portfolio gets a real-time view of performance against goals. We’ve created these kinds of focused dashboards, and they make a massive difference for real estate companies. What we hear consistently a development company is that this immediate information helps teams move from guesswork to confident decisions, which is pivotal for managing property values and streamlining how everything gets done.

The Future of Real Estate Technology: What’s Next?

We’ve taken a good look at the technology already making waves and changing how the real estate industry works. And if we look at how quickly things are being adopted, here’s a glimpse of what we’ll likely be seeing unfold in the next three to five years:

• Hyper-personalized homebuying experiences. Expect your future property search to fully understand your lifestyle, your tastes, and even what you might need down the road. Advanced AI algorithms will get so good at this, they’ll be able to match property buyers with homes that aren’t just suitable, but feel like they were made for them.
• Autonomous property management. What if many of those day-to-day landlord or HOA tasks just… happened? A smart combination of IoT devices, cloud processing, AI, and blockchain all teaming up to handle screening potential tenants and collecting rent or predicting when maintenance is needed and scheduling it automatically.
• Property digital twins. An exact, living digital copy of a building constantly fed with data from IoT sensors and processed instantly in the cloud? Sold. This “digital twin” will help predict potential maintenance issues before they become big problems, schedule upkeep perfectly, and help property owners figure out the absolute best time to sell an asset to maximize its value.
• Optimized energy management. With everyone rightly focused on greener living, smart building solutions will get even more intelligent about how we use and save energy. Such a sustainable real estate tech trend will likely lead to solutions that slash a property’s carbon footprint, as well as make our buildings much kinder to the planet.
• Construction automation. Robots on construction sites, automation in building processes, and drones handling complex survey work are set to cut down the costs of building both commercial and residential properties. And not without good news for property buyers: faster, more efficient construction ultimately means more affordable homes hitting the real estate market.

“Technology won’t reinvent real estate overnight, but it will quietly rewire how the business runs. It touches the way deals are sourced and how buildings are managed. And the biggest breakthroughs certainly won’t be the ones that make headlines; they’ll be the ones that make work feel simpler, decisions feel clearer, and operations feel more aligned. And that’s where the real value will be.”

— Nazar Kvartalnyi, Inoxoft’s COO

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Consider Inoxoft Your Trusted Partner in Real Estate Tech Solutions Development

For over a decade, we have specialized in creating impactful real estate software. Our team of 200+ engineers and real estate industry experts develops custom solutions—everything from MLS platforms with sophisticated IDX integrations to vital back-office automation tools. We focus on building property technology, easing companies’ daily load, and helping them grow effectively.

We take quality security incredibly seriously, especially when handling sensitive property data. That’s why we maintain ISO 9001 and ISO 27001 certifications, giving you confidence in every solution we deliver. Our team is adept at the latest real estate technology trends – all essential for modern real estate workflows.

Clients choose us because they need real estate software that works reliably, every day, integrates smoothly, and evolves with their business. They value solutions proven in real-world use, not just in demos. That’s the standard we build to – dependable real estate technology that delivers lasting value.

Final Thoughts

The real estate industry is definitely evolving with smart tech at the heart of that. But the final goal of all these tech trends in real estate is to make the experience better for your team, for your clients, for property buyers and owners. The gap between what’s possible with today’s digital tools and older ways of working is where innovative real estate companies can really shine by focusing on that human benefit.

We should look at property technology not as a complex burden, but as a way to free up your real estate professionals to do what they do best: connect with people, understand their needs, and guide them through significant real estate transactions. It’s about using tech to enhance, not replace, that crucial human element. Of course, not without using automated valuation models for clearer insights or tools to help optimize investment strategies, all to enhance, not replace, that key human element.

If you’re thinking about how to make these new technologies work to support your people and your real estate business goals, that’s a conversation we understand deeply. We will explore your needs and see if our approach to custom solutions is the right fit for you.

Ready to see how technology built with your team and clients in mind can make a real difference? Let’s have an honest chat.